Few countries in the world have experienced such an explosive economic and social growth during a short period of time like the United Arab Emirates (UAE).
As the country experiences such growth, international companies that want to enter the UAE and other Middle Eastern markets face dilemmas on what strategies they should follow in order to develop and gain optimal market share. The ability to choose the right direction to manoeuvre a company whilst in an unfamiliar economy that is also constantly expanding, can often distort the assessment of risks and create unnecessary challenges.
Novelty Group, through its universal network, experienced personnel and understanding of the local cultures, is able to navigate its partners with precision, avoiding needless encounters and missteps towards a successful and prosperous future. Indeed, our experience, knowhow & insights act as a passage to better business in all sorts of industries/sectors throughout the Middle East region.
The firm's missions is of course also rooted in serving the nation and people of the UAE, and of other present markets in the GCC and Middle East, by acquiring, introducing and distributing the best products and services, whilst better educating the market.
Novelty Group is a local UAE company with an international perspective. We invite you to cooperate, and together build a sustainable and profitable business.
Abdul Rauof Al Mubarak, Chairman, Novelty Group
Prior to entrepreneurial work, Mr Al Mubarak's experience ranges from Undersecretary - Deputy Minister for Ministry of Economy & Commerce; to foreign exchange & investment manager in UAE Currency Board, Central Bank of UAE, as well as regularly participating in national committees relating to trade & investment.